Rose gold obsession aside, the actual lipstick is incredible. I would describe it best as a matte red with orange undertones. The formulation is creamy and glides on to the lips with such ease. Yet, as you can see from the swatches above, it's incredibly pigmented. It also lasts on the lips for ages, I can put this on at 7 in the morning and it will still be there at 5 in the afternoon, even without a lipliner.
I really love red/orange lipsticks as I think they really brighten up and compliment my porcelain skin instead of making me look washed out.
In fact, it's actually a pretty good dupe for MAC - Lady Danger, which I featured in my July Favourites or the Estée Lauder Kendall Jenner Pure Color Matte Sculpting Lipstick. At a mere £8, it would definitely be worth looking at if you were wanting to try the two more expensive options. I really want to get the shade 'Innocent' in the rose gold packaging before they are all sold out as well!
What do you think of Rio Rio? Would you buy it? Let me know in the comments!